It's a deep freeze—let's make them go outside

Western Canada experiences an unseasonably early cold snap and what happens? News channels send their meteorologists and reporters outside to somehow prove how cold is it. At the least the Saskatoon guy on the right is wearing a hat, but the poor woman in Winnipeg (who moved there from Vancouver last year) is visibly shivering!

As she noted, "minus 39 on exposed skin, like my face? It's numb."

Yes, it would be numb. So why don't you go inside!? Do Canadians not think it gets cold in Winnipeg? Will we doubt reporters unless we can see their breath on air? GAH!