Does someone want to explain to me...

why toilet paper commercials must prominently feature cute animals?

Cases in point:

TP#1, which, if the Youtube description is to be trusted, has been using (secretly demonic?) fluffly white kittens in its TV ads since 1969.



TP#2, which demonstrates animated proof that indeed, bears do shit in the woods.



And finally, TP#3, which features a puppy sniffing human butts (apparently other puppies were not cheekily available). Your tolerance of this commercial will depend on your feelings on Zach Braff, who gives voice to the pup's interior monologue. (Shakespeare it's not.)



I suppose toilet paper is difficult to advertise, associated as it is with perfectly natural but impolite bodily functions. I'm just not sure if cute animals are really the best approach.